Resources and Insights

CRM systems have long served as the primary hub for customer data. Platforms like Salesforce and HubSpot excel at tracking customer interactions, managing sales pipelines, and providing basic reporting. These functions have made CRMs indispensable for sales and marketing teams seeking a centralized view of customer relationships.

In recent years, the concept of fractional professionals has gained significant traction, especially in tech companies. Fractional executives, such as fractional CFOs, CMOs, and RevOps, provide their expertise to organizations on a part-time or project basis, offering a cost-effective and flexible solution for companies that may not require or cannot afford full-time executives in these roles.

Data quality is a critical aspect of any data warehouse project. With an ever increasing number of data sources and technologies, scoping and prioritization is daunting. In this document, we share our data quality framework for planning data quality actions, current state assessments, and prioritizing data quality initiatives.

In modern data pipelines, continuous data integration and data frequent updates may cause unintended data errors. Blue-green Deployment ensures a final checkpoint for accurate results. In this blog, details are provided on how to implement blue green deployment in a data warehouse project.

Companies targeting mobile app publishers can use mobile app data to identify potential customers. This blog discusses using bulk mobile app data for sales outreach.