About 205 Data Lab

We are a data consulting firm that helps Go-To-Market teams at technology companies transform scattered data into clear, actionable insights. Our services enable our clients to use their data to make confident decisions and accelerate revenue growth. At the heart of our approach lie three core beliefs:

Our Difference

While others struggle to make sense of data scattered across disparate tools, trying to fit square pegs into round holes with solutions like Salesforce as a makeshift data warehouse, we've taken a different route.

We believe in centralizing the flow of data into a single, powerful data warehouse. This means connecting all systems to one central hub where data is not just stored but cleansed, harmonized, and made ready for insightful analysis.

This warehouse-first approach isn't just a preference; it's a revolution. It allows us to scale solutions seamlessly as new tools are introduced, ensuring that all systems access a unified version of the truth. This strategy directly addresses the industry's fragmented attempts at solving data integration and analytics challenges, offering a clearer, more cohesive picture of our clients' data landscapes.
Driving business value through data
We believe data projects are only successful when they drive real business value. That's why we start every engagement by working closely with our clients to identify their desired business outcomes. By aligning our data initiatives with these objectives, we ensure our efforts make a meaningful impact and drive our clients' success.

Earning our clients' business every day
We are committed to being partners in our clients' ongoing success. We consistently deliver new value and help enhance our clients' capabilities over time.

Empowering clients with tool choice - without data complexity
We believe clients should freely choose the business tools that best suit their needs. To prevent data silos and fragmentation that can arise from using multiple tools, we leverage a data warehouse as the system of record. This simplified data architecture allows clients to use their preferred tools while maintaining a unified, actionable view of the data.

Our Point of View

Fast-growing technology companies often rely on numerous tools for Go-to-Market and Revenue Operations activities, including CRM platforms like Salesforce and HubSpot, marketing automation software, product analytics tools, customer engagement solutions, and AI-powered insights platforms.

While each technology offers unique benefits, using multiple tools can lead to disparate, disorganized operational and data flows, resulting in siloed data.
We see three common strategies to address the challenges posed by using a combination of many GTM tools:
  • Consolidating and transforming data within a CRM platform
  • Creating point-to-point integrations between tools
  • Using a Data Warehouse to centralize data and support decisions across the company (Data Warehouse-First approach

  • 1.

    Consolidating and transforming data within a CRM platform

Although consolidating data in CRM platforms may work for some companies, we have found this option to be less flexible and more challenging to manage over the long run due to limitations such as the inability to store historical data, limited data transformation capabilities, and difficulty in performing complex analyses.

  • 2.

    Creating point-to-point integrations between tools

Point-to-point integrations can be effective in the short term, but they can quickly become unwieldy as the number of tools increases. This approach can lead to a complex web of integrations that are difficult to manage and maintain, and can result in data inconsistencies and inaccuracies.

  • 3.

    Using a Data Warehouse to centralize data and support decisions across the company

At 205 Data Lab, we believe in the Data Warehouse-First approach. We empower GTM teams to freely use the technologies that best facilitate growth while we construct well-structured data flows to support scaling efforts. This approach not only accommodates but also leverages the diverse technological ecosystem, providing a comprehensive, actionable view of the data. We ensure that our clients' growth is supported by a robust, flexible, and future-proof data foundation.

Why Work with Us

Our clients choose us for our unparalleled ability to deliver swift, high-quality solutions. Here's why:

Time-to-Value

We cut through the red tape of larger consulting firms, optimizing for rapid delivery without sacrificing quality. Our clients don't wait for prolonged discovery phases; they see immediate value.

Expertise

Our deep understanding of go-to-market (GTM) teams' languages and challenges means our clients spend less time onboarding us and more time on execution.

Resource Allocation

Unlike bandwidth-constrained internal teams, we allocate the necessary resources to deliver projects expediently.

Experienced Practitioners

Working with us means having a team of seasoned experts with both technical and business acumen at your disposal, ensuring faster delivery and minimal coordination.

Client Testimonials

Francis Au-Yeung, 

Data Engineering Manager
Spin

“They have been more than service providers; they have been reliable partners, providing us with exceptional data management consultation and solutions.”

David Westgate, 

Information Technology Executive 

Branch

“205 Data Lab has been exceptional in setting up and managing our Snowflake data warehouse and Looker for Salesforce and product usage data, greatly enabling our RevOps team."

Francis Au-Yeung, 

Data Engineering Manager
Spin

“They have been more than service providers; they have been reliable partners, providing us with exceptional data management consultation and solutions.”

David Westgate, 

Information Technology Executive 

Branch

“205 Data Lab has been exceptional in setting up and managing our Snowflake data warehouse and Looker for Salesforce and product usage data, greatly enabling our RevOps team."

Careers

We’re Hiring!

Our team is growing fast and we’re always looking for people to join our mission.
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205 Data Lab is a data analytics and engineering firm that believes in the transformative power of data and technology and its ability to impact business outcomes positively. 
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